Local SEO guides
Each guide answers one question a local business owner asks us, checked against Google's own documentation. Where Google hasn't published a rule, the guide says so instead of guessing.
Maps and your profile
- Two listings for one business: what Google does, and what you should doDuplicates split your reviews and confuse the map. Google's own policy says what happens to them, and the fix depends on which profile is which.
- How to rank in the Google map packGoogle names three things that decide the local three: relevance, distance and prominence. Here is what each one means and which of them you can move.
Your website
Links and citations
- How to find the business listings you didn't know you hadOld addresses and dead phone numbers sit on sites you forgot about. Here's how to find them, and what Google actually says about fixing them.
- Which citation sites actually matter for a Wyoming businessA short list beats two hundred submissions. The map platforms, the sites buyers check, and the Wyoming citations worth the paperwork.
Reviews
Getting started
- What a free SEO audit should actually includeMost free audits are a PDF from a tool with your logo on it. Here's what a useful one contains, and the questions to ask before you book.
- What local SEO costs, and what actually moves the priceWhy two quotes for the same trade come out hundreds apart, what you should be paying for, and what a low price usually leaves out.
- How to benchmark your own local SEO in an hourEight numbers, all from free Google tools, written down on one page. Do it before you hire anyone, then again every month.
No contract · Casper, WyomingNeed it done, not explained?
Tell us what you do and where. We'll show you where you stand in Google and what to fix first.