Technical SEO services for local business websites

Technical SEO makes sure Google can find, read and keep your pages. We start with Google's own data in Search Console, fix what's actually costing you, and skip the rest.

Search ConsoleGoogle's own data, before any tool
LCPmain content loads in within 2.5 seconds
INPpage reacts in under 200 milliseconds
Validatedevery fix checked with Google

Is this where you are?

Most technical problems on a local site look like one of these.

Pages that never show in Google

You built the page. Google hasn't indexed it, or dropped it.

Usually needsThe Page indexing report read and fixed

A slow site on phones

It loads fine at the office. On a phone in a truck, people give up.

Usually needsCore Web Vitals fixed on the pages that earn calls

Rankings fell after a redesign

New site, new URLs, and the old ones now go nowhere.

Usually needsRedirects from every old URL that earned traffic

An audit tool listing hundreds of errors

Most of them don't matter. A few do. Nobody told you which.

Usually needsThe list cut to what actually costs you

What is technical SEO?

It's the part of SEO nobody sees. Can Google reach your pages, read them, and decide to keep them? Does the site load fast on a phone?

Good content can't rank if Google never indexes it. That's why a technical SEO audit comes before content and links.

For most local business sites, the list is short. Indexing, redirects, duplicates and speed cover almost everything.

Why your pages aren't in Google

Search Console tells you exactly why. The labels just aren't written for business owners.

Discovered, currently not indexed

Google knows the page exists but hasn't crawled it yet. Often the page is thin or badly linked.

Crawled, currently not indexed

Google read it and chose not to keep it. Usually the page adds nothing new.

Duplicate without user-selected canonical

Google found several versions of one page and picked one itself.

Excluded by noindex tag

The page tells Google not to index it. Sometimes on purpose, often by mistake.

Page with redirect

Fine if intended. A problem if your menu links point to redirects.

Not found (404)

The page is gone. If it used to earn traffic, it needs a redirect.

These labels come from Google's Page indexing report. Not every excluded page is a problem. The ones that should earn you calls are.

The three speed numbers Google checks

Google calls them Core Web Vitals. Here's what each one means, and what Google counts as good.

Largest Contentful Paint (LCP)

How long until the main content shows.

Good iswithin 2.5 seconds

Interaction to Next Paint (INP)

How fast the page reacts when someone taps.

Good isunder 200 milliseconds

Cumulative Layout Shift (CLS)

How much the page jumps around while loading.

Good isunder 0.1

Speed isn't everything. Google says it always tries to show the most relevant page, even if its page experience is poor.

But a slow page loses customers before it loses rankings. Someone on a phone in a parking lot won't wait.

What a technical SEO audit covers

Seven areas. Most sites have problems in two or three.

Indexing

Pages missing from Google, noindex left on by mistake, sitemaps listing the wrong pages.

Usually shows up asPage indexing report in Search Console

Redirects

Old URLs that go nowhere, chains of redirects, temporary redirects left permanent.

Usually shows up as404s and traffic drops after a redesign

Duplicates

The same page at several addresses, with and without www or a trailing slash.

Usually shows up asDuplicate statuses in the indexing report

Speed on phones

Oversized images, heavy plugins and scripts that block the page.

Usually shows up asCore Web Vitals report

Internal links

Service pages nothing links to, and menus that bury what earns money.

Usually shows up asPages Google finds late or not at all

Structured data

Business, service and FAQ markup that is missing or broken.

Usually shows up asEnhancements section in Search Console

HTTPS

Mixed content and pages still reachable over http.

Usually shows up asBrowser warnings and split pages

What a small business site doesn't need

A lot of technical SEO is written for sites with millions of pages. Yours probably has dozens.

Google's crawl budget guide is written for sites with a million or more pages, or ten thousand or more that change every day. A local plumber's site isn't one of them.

We won't charge you for

  • Crawl budget work on a site with a few dozen pages
  • Server log analysis for a small business site
  • Chasing every warning an audit tool shows

How technical SEO fixes run

Four stages. Each one gives you something you can check.

STAGE 01

Read Google's own data

Search Console first: indexing, Core Web Vitals and errors Google has actually seen. Then a crawl of the site.

You get A short list of real problems, in order.

STAGE 02

Fix plan

What to fix, who fixes it, and what it will change. Your developer, or us.

You get A plan you can hand to anyone.

STAGE 03

Fix

We make the changes, or work with your developer while they do.

You get The fixes, live.

STAGE 04

Check with Google

We ask Search Console to validate each fix and watch what it reports back.

You get Each fix confirmed or flagged.

Who it's for, and who should wait

Worth doing now

  • Pages are missing from Google
  • You moved or redesigned your site
  • Your site is slow on phones

Wait, or do this instead

  • Your site is fine technically but thin on content. That's an on-page job
  • You want a hundred-page audit report. You'll get a short list instead

Technical SEO for Wyoming businesses

Wyoming customers often search on patchy mobile signal. A slow site loses them first.

CasperNatrona County

On the North Platte River below Casper Mountain. Our business address is here.

Fast pages on phones for customers searching from job sites.

CheyenneLaramie County

The state capital, where I-25 meets I-80. Home of Cheyenne Frontier Days.

Clean indexing for firms with many service and location pages.

LaramieAlbany County

Home of the University of Wyoming, on I-80.

Sites that hold up when semester traffic arrives.

GilletteCampbell County

The Powder River Basin's energy town, on I-90.

Light pages for customers searching from the field.

Rock SpringsSweetwater County

On I-80 beside Green River. Energy and trona mining country.

Town pages for Rock Springs and Green River indexed separately.

Jackson HoleTeton County

Gateway to Grand Teton and Yellowstone. Busy in summer and ski season.

Booking and lodging sites that stay fast in peak season.

Also across Wyoming Green River, Evanston, Riverton, Rawlins, Cody, Douglas, Torrington, Buffalo, Worland, Newcastle. And local businesses anywhere in the USA.

Technical SEO pricing

The audit comes first. Fixes are priced from it.

Technical audit

Find out what's holding the site back

$299 one time

  • Crawl of the whole site
  • Indexing checked in Search Console
  • Core Web Vitals checked on phones
  • A fix list in order of impact
Start with the audit

Technical SEO audit

Quoted. A short list of what's wrong, in order, from your Search Console data.

Fixes

Quoted from the audit. We fix it, or hand the list to your developer.

Ongoing

Pages and speed looked after monthly in our local SEO plans, from $499 a month with Growth.

Ask for a free consultation and we'll look at your Search Console with you.

Technical SEO questions

Didn't find yours? Ask us directly.

Pages missing from Google?Send us your site. We'll tell you what Search Console shows.WhatsApp usBook a consultation
Do I need technical SEO if my site is already indexed?

Maybe not much. Being indexed is the start. Check that the pages that earn calls are the ones Google keeps, and that they load fast on phones.

What's the difference between a technical SEO audit and technical SEO?

The audit finds the problems. Technical SEO fixes them and checks Google agrees they're fixed.

Can you work with my web developer?

Yes. We can hand them a short, clear list, or make the fixes ourselves if we have access.

How long before fixes show up in Google?

We don't give a date. Google has to recrawl each page. We ask Search Console to check the fix, and it reports back.

Is technical SEO a one-time job?

Mostly. A cleanup first, then a check now and then, because new pages, plugins and redesigns bring problems back.

We're redesigning our site. When should we call?

Before launch. Every old URL that earns traffic needs a redirect to its new page, or those rankings disappear.

Is technical SEO worth it for a small business?

Only if something is actually broken. If your site is fine technically, we'll tell you, and point you at what will help instead.

Do you work outside Wyoming?

Yes. We're based in Casper and work with local businesses across the USA.