Local citation building, audit and cleanup
A citation is any listing of your business name, address and phone number. Our citation building service finds the wrong ones, fixes them at the source, and builds the ones you're missing.
Is this where you are?
Most citation problems look like one of these four.
Calls to a number you stopped using
An old number is still listed somewhere, and customers are calling it.
You moved, and the old address keeps coming back
You fixed it once. A month later it's back. That's a data supplier re-sending it.
Two listings for one business
Duplicates split your reviews and confuse Google about which one is real.
A new business nobody lists yet
Nothing is wrong. There's just nothing there.
What is local citation building?
It's getting your business listed, correctly, on the sites people and Google check. Directories, maps apps, review sites and industry lists.
The name, address and phone number have to match everywhere. One old number or a missing suite number is enough to confuse customers.
Building is adding listings. Cleanup is fixing the wrong ones. Most businesses need cleanup first. If you want the list itself, we've written up the sites worth claiming in Wyoming, and how to hunt down the old ones yourself.
Why the old address keeps coming back
You fixed it. A few weeks later, it's back. Here's why.
Directories copy from a few big data suppliers
They're called data aggregators. In the US the main ones are Data Axle, TransUnion (formerly Neustar Localeze) and Foursquare (which took over Factual).
They sell business data to maps apps, directories, car navigation and search engines. Google says it uses licensed data from third parties too.
So if an aggregator still has your old address, it keeps sending it out. Fix Yelp today, and next month the old data overwrites it.
Aggregators → Google, Apple, Bing, Yelp, Facebook → the rest
That's the order we work in. Aggregator changes take a few hours to two weeks, according to Data Axle. Directories are slower, and some never reply.
Citation audit and cleanup
An audit shows what's wrong. Cleanup fixes it. Here's what each covers.
What the citation audit checks
- Your name, address and phone on every listing we can find
- Duplicate listings, including duplicate Google profiles
- Old addresses and old phone numbers
- Wrong map pins that send people to the wrong place
- Missing hours, categories and website links
Cleanup uses four words that sound similar but aren't. Here's what each one means for your listings.
Update
The listing stays and the wrong details are corrected.
Merge
Two listings for the same business become one. On Google, the reviews move across.
Suppress
The duplicate is hidden and points to your real listing. It isn't always deleted.
Delete
The listing is removed. Directories decide this, not us, and some refuse.
Do citations still help rankings?
A little. Accuracy matters much more than count.
Google says local results come down to relevance, distance and how well-known a business is. Its own help page doesn't mention citations at all.
So a pile of citations won't lift you on its own. What they do is stop Google, and customers, getting the wrong address or number.
AI assistants like ChatGPT read the same listings. Wrong details there end up in their answers too.
What you can fix yourself
You don't need anyone for the big five. They're free and you own them.
Fix these yourself, free
- Google Business Profile
- Apple Business Connect
- Bing Places
- Yelp for Business
Where you'll need help
- Data aggregators, which feed everything else
- Duplicates that directories won't remove on request
- The long list of smaller directories
How citation cleanup runs
Four stages, in this order, so fixes don't get overwritten.
Audit
We find every listing for your business and check the name, address, phone and pin.
You get A list of what's wrong, missing and duplicated.
Fix the source
We correct your details with the data aggregators first, so the fixes don't get overwritten.
You get Clean data at the source.
Fix and build listings
Google, Apple, Bing, Yelp and Facebook next. Then the directories that matter for your industry.
You get Corrected and new listings, each with its link.
Check it held
Directories are slow and some push old data back. We look again to see what stuck.
You get A status for every listing.
Who it's for, and who should wait
Worth doing now
- You moved, rebranded or changed your number
- You have duplicate listings or old details online
- You're new and barely listed anywhere
Wait, and do this first
- Your Google Business Profile isn't set up yet. Do that first
- You want hundreds of citations for rankings alone. Accuracy matters far more than count
Wyoming citations, town by town
National directories come first. Then the local ones in the towns you serve.
CasperNatrona County
On the North Platte River below Casper Mountain. Our business address is here.
Casper directories and the local chamber listing, with your exact details.
CheyenneLaramie County
The state capital, where I-25 meets I-80. Home of Cheyenne Frontier Days.
Capital-city directories and state trade association listings.
LaramieAlbany County
Home of the University of Wyoming, on I-80.
Albany County and Laramie business listings.
GilletteCampbell County
The Powder River Basin's energy town, on I-90.
Campbell County listings for energy-town contractors.
Rock SpringsSweetwater County
On I-80 beside Green River. Energy and trona mining country.
Sweetwater County listings that cover Rock Springs and Green River.
Jackson HoleTeton County
Gateway to Grand Teton and Yellowstone. Busy in summer and ski season.
Teton County and Jackson Hole listings, where visitors search.
Also across Wyoming Green River, Evanston, Riverton, Rawlins, Cody, Douglas, Torrington, Buffalo, Worland, Newcastle. And local businesses anywhere in the USA.
Citation building packages and pricing
Pay once. No monthly fee, no contract.
Starter
A new business getting listed
$50 one-time
- 50 citations
- Your name, address and phone checked before we start
- Manual submissions, no software blasting
- Directories relevant to your industry and town
- A report with every live listing
Standard
Most local businesses
$90 one-time
- 100 citations
- Your name, address and phone checked before we start
- Manual submissions, no software blasting
- Directories relevant to your industry and town
- A report with every live listing
Complete
Busy markets, wider coverage
$120 one-time
- 150 citations
- Your name, address and phone checked before we start
- Manual submissions, no software blasting
- Directories relevant to your industry and town
- A report with every live listing
Citation audit and cleanup is quoted per location. It depends on how many listings are wrong and how many duplicates there are.
Want citations every month, with your Google profile and reviews handled too? That's in our local SEO plans, from $199 a month.
Citation questions
Didn't find yours? Ask us directly.
How do I find missing citations?
Search your business name and phone number on Google, and check the big five: Google, Apple, Bing, Yelp and Facebook. For the rest, an audit is faster. Here's what ours checks.
Can I do citation cleanup myself?
Yes, for the main profiles. The hard parts are the data aggregators and duplicates that won't go away. That's where most people get stuck.
Which citation building package should I choose?
New and barely listed: Starter. Most local businesses: Standard. A busy market or a wide service area: Complete. If your old details are wrong, fix those first with a cleanup.
How much does citation cleanup cost?
Cleanup is quoted per location. New citations start at $50 for 50, one-time.
How long does citation cleanup take?
Aggregators take a few hours to two weeks. Directories are slower, and some never answer. We tell you which.
What does suppressing a duplicate mean?
The duplicate is hidden and points to your real listing. It's not always deleted. Directories decide that, not us.
What if I have two Google Business Profiles?
Google shows only one. The other is treated as a duplicate and hidden. They can be merged so the reviews move across.
How many citations do I need?
Fewer than you'd think. The main profiles plus the directories for your industry and your town matter most. Hundreds of random listings add little.
Do you work with businesses outside Wyoming?
Yes. We're based in Casper, but most clients are elsewhere in the USA. The aggregators and directories are the same everywhere.