Safe link building, and what makes a link safe
A link building agency in Casper, Wyoming, working with local businesses across the USA. We build editorial links by hand, on sites people actually read, and you get the live URL for every one.
Is this where you are?
Most people land here from one of four places. Find yours.
A competitor with a worse site outranks you
Your pages are better. Theirs rank higher. Usually the difference is who links to them.
Burned by links you bought before
Nice report, no new calls. Those links are most likely being ignored, not punished. How to check.
A new business or startup that nobody links to yet
Google doesn't trust a new site yet. Start with local links: chamber, suppliers, trade bodies.
Stuck on page two for the searches that pay
So close to page one, but not moving. A few good links to the right page often fix it.
What "safe" really means
A safe link is one that looks normal when someone checks it. A real page, a real site, a real reason to mention you.
Google lists exactly what it doesn't want. Bought links, articles written just for the link, footer links, software-made links. It's all in Google's spam policies for Google web search.
So white-hat isn't a badge. It just means none of those things. Manual link building is how we check every link before it goes live.
Do your old links need fixing?
Usually, no. Most agencies won't tell you that.
There are two different problems
The rare one is a penalty. Someone at Google reviewed your links and flagged them. If that happened, you'll see it here:
Search Console → Security & Manual Actions → Manual actions
It says "No issues detected"? Then you don't have a penalty. If it doesn't, Google's Manual Actions report in the same place explains how to fix it.
The common one is quieter. Google just ignores the bad links. Nothing breaks, nothing improves. You weren't punished. You just got nothing for your money.
Google has ignored bad links like this since Penguin 4.0 in 2016. It's in our list of every Google algorithm update.
So don't rush to use the disavow tool. Google says most sites never need it, and using it wrong can hurt you.
It's meant for sites with a penalty, or close to one. And it won't bring your old rankings back. Details in Google: disavow links to your site.
Not sure which one you have? Ask us on a free call.
What gets a site rejected
A link building specialist checks every site before we reach out. Here's why we say no, and the Google rule behind each.
The site has no readers
No traffic, no comments, just a 'write for us' page.
It links out to unrelated industries
A plumber next to a casino next to a crypto site. Nothing fits.
Money changed hands and nothing says so
A paid link with no tag. Google counts that against both sides.
The clickable words are your exact keyword
Real links use your business name or words like 'here'. The same keyword every time is a pattern Google spots.
It sits in a footer, a widget or a signature
The same link on every page of a site. Placed once, repeated everywhere.
Someone will sell you hundreds of them
Good links take a real conversation. Nobody can sell them by the hundred.
Where local backlinks come from
Here's where we go, and whether money is involved. Paid links get a sponsored tag, so Google knows money changed hands, which is what Google asks for.
These are legit backlinks you can earn without buying anything. In small markets like Wyoming, one good local link can be worth more than a pile of national ones.
Local links like your chamber or suppliers are judged on relevance, not DR. The best local sites are often small.
Chambers of commerce
Chambers list their members. People read those pages when they need a local business.
Trade associations and licensing bodies
Your trade association or license board. Hard to find a more relevant link.
Supplier and manufacturer dealer pages
Brands you install or stock often have a find-an-installer page. Most businesses never ask to be listed.
Unlinked mentions of your business
Sites that already name you but don't link. Asking them to add it is the easiest yes there is.
Local sponsorships
Youth sports, charity runs, school events. Organisers link their sponsors.
Local news and best-of coverage
A new hire, a new location, a community story. Local press covers it and links you.
Industry publications and resource pages
Industry blogs and resource lists that link to genuinely useful pages.
Our link building strategy
Four stages. Each one gives you something you can see.
Check what you have
We look at your links and your competitors' links. We tell you if anything needs fixing first.
You get A short list of what you have and where the gaps are.
Make a page worth linking to
Nobody links to a page that says what every other page says. Sometimes this step is small.
You get The page the outreach points to.
Reach out, one site at a time
Chambers, associations, suppliers, local press. Each email has a real reason. No templates.
You get Links, each with its live URL.
Show you what landed
Every link in the report with its URL, DR and traffic. Click it and judge it yourself.
You get A report you can check.
Who it's for, and who should wait
Worth doing now
- You have a real business that local sites would mention
- Your pages are decent, or you'll fix them first
- You want to know where every link comes from
Wait, and do something else first
- Your Google Business Profile and citations aren't done yet. Links won't fix a listing problem
- You want lots of links, cheap
- You need calls next week. Links take longer than that
Local links from Wyoming, and relevant links across the USA
A link from your own town counts twice: it's relevant and it's local. We look for both.
CasperNatrona County
On the North Platte River below Casper Mountain. Our business address is here.
Casper chambers, suppliers and trade groups are where a local link starts.
CheyenneLaramie County
The state capital, where I-25 meets I-80. Home of Cheyenne Frontier Days.
State associations based in the capital make strong links for service businesses and firms.
LaramieAlbany County
Home of the University of Wyoming, on I-80.
Community and event pages around the university town are real, earned links.
GilletteCampbell County
The Powder River Basin's energy town, on I-90.
Energy suppliers and contractors link to the firms they work with.
SheridanSheridan County
At the foot of the Bighorn Mountains, on I-90.
Local tourism and event sites suit outfitters, lodging and service businesses.
Jackson HoleTeton County
Gateway to Grand Teton and Yellowstone. Busy in summer and ski season.
Busy seasonal sites link to lodging, guides and home services.
Also across Wyoming Green River, Evanston, Riverton, Rawlins, Cody, Douglas, Torrington, Buffalo, Worland, Newcastle. And local businesses anywhere in the USA.
Editorial link building packages and pricing
Our link building services are priced by the editorial links you get each month. Every link: Ahrefs DR 30+, 2,000+ visitors a month, replaced free if removed within one year.
Starter link
Try our editorial links before a monthly plan
$299 one time
- One editorial link on a real, relevant site
- Meets our authority and traffic minimums
- The live link in a simple report
- Replaced if it comes down within a year
Growth
One location that wants more calls
$499 a month
- 2 editorial links a month
- Digital PR: local press coverage that links to you
- The live URL for every link, in the report
- Google Business Profile, directory listings and page fixes, too
Scale
Several locations, contested markets
Custom
- 5 editorial links a month
- Up to 3 locations
- Digital PR, and everything in Growth
Links only
Editorial links without the rest of the plan
Quoted
- Editorial links as a standalone campaign
- Priced on what you do, your towns and your current profile
- Same sourcing and the same report
Links only is quoted because every market is different. A quiet market needs far less than a busy city. Links are also bundled into our monthly SEO packages.
Link building questions
Didn't find yours? Ask us directly.
Do you work with businesses outside Wyoming?
Yes. We're based in Casper, but most clients are elsewhere in the USA. Every town has a chamber, suppliers and local press.
What is an editorial link?
A link a site owner adds because it helps their reader. It sits inside a real article, not a footer or profile. Ours also need an Ahrefs DR of 30+ and 2,000+ monthly visitors.
What if a link gets removed?
If a link is removed within one year, we replace it free with one that meets the same standards.
Do you offer refunds?
No. Each link takes real outreach, and that work can't be undone. Instead, any link removed within one year is replaced free.
What is in the monthly report?
For every link: the live URL of the page carrying your link, the page on your site it points to, the clickable words used, the site's Ahrefs DR and monthly traffic when it was placed, the date it went live, and whether it is an editorial link or a sponsored one. Open any of them and check.
Do you offer link building packages for startups?
Yes, if you sell locally or regionally. New sites start with local links first, then editorial links. A national software startup needs a different campaign, and we'll tell you that.
Which package should I choose?
One location, profile already sorted: Growth. Several locations or a busy city: Scale. Only want links: get a links-only quote.
Do you guarantee rankings?
No. Nobody outside Google controls rankings. What we promise is a method you can check and a report you can verify.
How long before link building works?
We don't give a date, because it depends on how strong your site already is, how competitive your market is, and how good your pages are. A quiet market moves faster than a busy one.
Are guest posts safe?
Only if the site would publish it anyway. Paid slots on sites that exist to sell links are what Google flags.
How many backlinks will I get?
Growth includes 2 editorial links a month, Scale includes 5. Fewer than cheap packages promise, but each one is real.
Should I disavow the bad links I already have?
Probably not. Check Manual Actions in Search Console first. If it's clean, Google is likely just ignoring those links.
Do links still matter as much as they used to?
Yes, but they're one signal among many, as Google's own starter guide says. A local business with no links has nobody vouching for it.